Influenced by Run-DMC, Beastie Boys and Vanilla Ice, Robert James "Kid Rock" Ritchie from Romeo, Michigan, brings out what is actually his debut album at even 20 years old. The music is handled by Kid Rock, DJ Chuck Nice, D-Nice, Too Short, Mike Clark, The Blackman and The Dice Sound, with instrumental productions provided by Patricia Halligan, Keenan Foster and Dave Bright.
With the help of D-Nice (Boogie Down Productions), Kid Rock snatches a contract with Jive Records from Vanilla Ice and tries to improvise rappers in 1990. Absurd, highly sexual album with extravagant nonsense lyrics, bad flow, indecent syncopated delivery, serious candidate to the worst rap record of the year. Ah, he also samples "Syl Johnson", apparently it was already a trend at the time: a shame that the myth that this samples legitimate classic albums falls, because this is really one of the worst rap albums of the decade.
It's a rap album, seasoned with simple and minimal rhythms all similar to each other, with skeletal and syncopated drum machine, simple, elementary samples, and a delivery that isn't too dissimilar from that of Hammer, for some reason it reminds me of Hammer. I don't know. Kid Rock toured nationally with D-Nice, Too Short, Yo-Yo and Ice Cube to promote the album, which begins to churn out hundreds of thousands of copies in the Detroit area, making him one of the few top rap artist of Detroit scene, along with Esham. In this period, Kid Rock met Eminem, who challenged to rap battles.
Unhappy with the poor promotion given to his LP by Jive (with his label Top Dog Records, distributed by RCA), Kid Rock is dumped by the label due to unfavorable comparisons with Vanilla Ice, who was released around the same time and whose album was selling like hotcakes, while Kid Rock's debut was "simply" doing well. His disk is panned by critics and hailed as a horrible effort by retrospective reviewers due to its overly vulgar and misogynistic nature. The doors of entry into the hip hop scene are heavily slammed in his face, he'll then retire to rock continuing to subtract from time to time rap elements to be included in his songs. 1.5/10.
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