Big Noyd's third studio album, fifth effort overall. The production is handled by Havoc, Alchemist, Ric Rude, Seb, King Benny, DJ Skizz, Garfield, Mario and Grime Team. The guests are Mobb Deep, Godfather, Illa Ghee, Twin Gambino, Flame Killah, Chinky, The Infamous Team and Ty Nitty. The rapper doesn't change his formula: tense/gloomy, skeletal jazzy beats and street lyrics that give life to tight tracks and a street album that returns to represent QB.
Prodigy opens this LP in a cut with GOD Pt. III above a nice light, tight and essential rhythm, an excellent production realized by Havoc with a soulful sample looped tight in the background. "Don't Play With Them Burners" is the first of many rhythms created by Rick Rude: this is good, dark, accessible, skeletal production, with good lines and a too banal chorus. The simplicity of the hooks is a defect of this record, which affects all the choices, including the following, again produced by Rick Rude (boom bap smooth jazz, tight, essential, simple). Above a beat elementary in its simplicity, Prodigy returns to "Money Roll" and takes all the Infamous Mobb with him, clearly showing himself to be the best without effort.
With the exit from the scene by Mobb Deep, the CD begins to decline in terms of quality: The Alchemist holds for a few minutes with a funky rhythmic beat for Noyd and Twin Gambino (rough, easy-going and regular delivery), then the producers change seven times in the remaining nine songs. The title track is entrusted to Seb: funky boom bap with guitar licks, Noyd inspired delivery but here too he's held back by a hook not quite successful. "You Already Know" is the last featuring, then Noyd launches solo in the second part of the album, dropping some decent verses over tight, skeletal, rhythmic and rickety beats (some foresee a soulful sample looped in the background).
"It's On" is a solid rehearsal of Noyd on a funky rhythm with tight looped soul samples and a tense line with distant cornet in the background. In "My Rhyme" there's a sad and gloomy, essential and light soulful production, on which Noyd delivers softly, almost speaking. "You Can Say What Ever You Want" is a simplistic, heavy, tense, hardcore boom bap, with dark piano keys in the background and a discreet delivery of Big Noyd. The album ends with a last posse, "World's Famous", a usual light and tight beat, usual average guest deliveries.
Released by Traffic, the record is good, although less than his previous efforts. Noyd gives space to some underground artists and inserts scattered Infamous Mobb and Mobb Deep. Not essential, I recommended only "Money Roll" & "Infamous Team", both w/ Prodigy and produced by Havoc.
Rating: 6/10
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