Sixth studio album by Big Noyd, rapper from Queensbridge, New York. The production is handled to DJ Skizz, Ric Rude, Blessoill, MoSS, Chuck and Vinny Thunn. The guests are Lyadede, Ghetto, Loki and The God All of ESSOILL, Dog of ACD and Profit.
The tape is opened by the title track: jamesbondian production provided by DJ Skizz, light, tight, essential, dark, tense, rhythmic, good relaxed delivery by Noyd. Average cuts follow with simple, decent, skeletal and tight jazzy rhythms, with soulful samples/hooks on which Noyd delivers light-hearted. He does better in "The Rules", the second beat realized by DJ Skizz, which thanks to a more successful sample turns out to be a better track than the previous ones. "Where My G'z" is the first of a series of well-made pieces: is composed by a skeletal, light, tight, good jazzy boom bap invented by Blessoill, with a soulful hook sung by Lyadede that follows Noyd's spoken hook, discreet delivery, field open to the beat.
"Kilo Rap" follows, a serious candidate for the title of "banger": tight, essential, tense and somber jazzy beat courtesy of MoSS, with dark piano and looped soul sample tight on the functional hook, good Ghetto delivery, better Term, well Noyd. Then "Dreams", surely the best produced choice with a soundscape created by the main producer of the effort, DJ Skizz: it presents an amazing simple, essential, tense and dark, tight jazzy rhythm, Rapper Noyd delivers determined, smoothness, tight, lets the beat breathe after the hook and then hangs it up. There are good jazzy lines stretched in the background. To note the scratches on the hook that pay homage to the overquote opening line of "Juicy" «it was all a dream», by Biggie.
"Get It Done" brings the tape down to earth with its banal hook in its average posse, with a too tight, skeletal jazzy rhythm, there's Chuck behind the keyboards. "QB Duo" is a similar choice, with a bored Noyd, follows a tribute to Nas in "Pokerface", another dark, skeletal and rhythmic jazzy production with a tight jazzy bridge. "Money Time" is the worst track produced: jazzy boom bap almost ballad, bare, tight, with g-funk-style synths in the background, as if to pay homage to the genre. Noyd hands it off, blandly, much more than easygoing. Bored and sleepy song. The remaining three songs differ stylistically, but the result is more or less comparable. "Testify" and "New York Lights" have similar rhythms, jazzy, tight, skeletal, economic: the first has a Profit soul hook, the second a funk guitar in the background, but on both of them Noyd delivers uninspired. The effort is closed by "Livin the Life", light but disturbing synths, simplistic rhythm invented by Vinny Thunn, and light-hearted delivery of Noyd. Fortunately, the track doesn't last long.
Better than his last effort, Big Noyd returns for the umpteenth time with a new album, again ignored by the public and critics. It's still gangsta, still generic, his lyricism lies down on gangsta clichés with thug and violent themes. The rapper brings home a "real hood" effort, with a quiet, relaxed, NY style production, often good and Noyd delivers decently, sometimes regular: his record isn't interesting or cohesive, although easily accessible thanks to its light jazzy relaxing rhythms.
Rating: 5/10.
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