In 1990, Richard "Richie Rich" Serrell also produced a laudable choral effort with the debut of 415 "41Fivin". J.E.D. produces entirely is soloist first LP, that is co-produced by Kirk "Kickin' Kirk" Crumpler and Daryl "DJ Daryl" Anderson.
His solo debut album is somewhat lower than that in everything, however it's not completely to be discarded. J.E.D. and especially DJ Daryl, here provide a simple and minimal, jazzy production without giving up the funky sound, quite fit with the calm and syncopated delivery of Richie Rich, who performs solid but not too complex lyrics, with a clear and flowing rapping. Note the two guest appearances: Lady Ace, with a braggadocio cut in the sort of eponymous skit and the closure of D-Loc in the final track. Overall, it's a generic album from the early nineties, without peaks or prominent elements, not recommended.
The record is distributed by Big League Records, with which the Oakland emcee signed also with his group 415. The rapping style of Richie Rich is particularly appreciated by fans of the Bay Area and beyond, so much so that it even influenced Snoop Dogg among others, who gave the name 213 to his group in homage to the 415. In the same year, the rapper is sentenced to prison for cocaine possession and his artisti career suffers a setback.
The record is promoted by a couple of singles (the title track and "Geeks Revenge (Rodney)") and with a simply cover similar to that one of his mate D-Loc, name of the emcee at the top, name of the album at the bottom, the author at the center cover all the image. Recommended for fans, others may not find it interesting as an album.
Rating: 6/10.
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