Joell Ortiz releases his third studio album with Penalty Entertainment, after the end of the experience with Slaughterhouse, which the rapper brings entirely into this record on the track "Brothers Keepers". Heatmakerz produce most of the tracks, along with Illmind, Frequency, Operator Emz, Prafit LMG and Gnyus: they don't do a good job, the production sounds watered down pop / rnb, it's not hip-hop and the boom bap rhythms present don't hit, they're bland, light. Guests are Lee Car, BoB, Mally Stakz, Maino, Kaydence, and Slaughterhouse. Joell Ortiz feels comfortable and delivers in a laid-back, relaxed, calm style, speeds up sometimes, never matter too much. For a 45-minute disk, it's too long and the listener loses attention almost immediately. It does well in the charts (top 30 in the rap one) and gets positive reviews: the album never feels essential, in retrospect, Ortiz will do better in the future over more competent productions than this one. Not recommended, 4.5/10.
Hip-Hop Albums of the Year
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